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On-page SEO refers to the process by which individual web pages are optimized to get better rankings on search engine result pages (SERPs). It involves adjusting the title tag, meta description and header tags. This includes eliminating duplicate content and the submission of a websitemap. It also involves optimizing images. It is an important part of any SEO campaign and can increase your search engine rankings. On page SEO benefits include improved user experience, more traffic, and higher conversion rates. Minty Digital Minty Digital assists in-house marketing departments to integrate SEO into their marketing strategies and result in more traffic, leads and revenue. The company has offices in the UK and Spain and offers services to clients from various industries. Minty Digital was hired by a digital privacy software company to increase the number of links they could build every month. 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